VAX: Training & Sales

Driving sales across Vax’s cordless category through retail training & sales representatives.

38%

Sales of category raised by 38%

154%

Increase of store staff knowledge by 154%

80%

Converted 80% of shoppers looking at a competitor products

Objectives

Knowledge & awareness were our team tools, with a clear focus to drive the cordless category ensuring that VAX was front of mind when store staff were serving customers.

Promoting the brand & category with a proactive approach, using life styling and encouraging shoppers to get hands-on in order to raise sales.

Solution

Focused training from our team of 12 specialists allowed branch colleagues to see the benefits of the product range & discuss selling techniques, which our team highlighted with sales made over our time.

Being in-store to support sales during peak was a success as we saw in ROA

infinite fully managed the activity, matching skillsets of our staffing database, setting call files & analysing data that can be used by VAX internally.

Benefits

In addition to achieving all KPIs set of our team, the feedback gained, influenced VAX’s future display solution.

The activity & report was delivered to budget and under the requested timeframe.

Our data team analysed competitor & YoY data etc. providing VAX with a detailed snapshot within a PowerBI report, enabling them to have a different narrative with the retailer.

“We have been working with Infinite on a retail project and they have consistently delivered on all expectations from planning and execution, through to reporting and performance of the campaign. The team work hard to ensure that the project runs smoothly, flexing to suit the needs of the client and having a collaborative approach which makes working with them a pleasure. We would highly recommend Infinite’s services.”

Head of Retail SalesVAX