Fujifilm – Training & Events Team

Creating inspirational moments to develop an aspirational brand.

4,565

Currently trained 4565 staff on Fujifilm products

1,366

Visited 1366 training venues since team opening

£1.1M

Sold over £1.1M in products through training events and demonstrations

2012

Have been invaluable since 2012

Objectives

Curate an unrivalled team of personnel who challenge the camera marketplace within retail. FUJIFILM should be seen as an aspirational brand not only from the products they send to market but also by the people that shoppers, sales staff and enthusiasts interact with. Develop this team over time, push and question the boundaries, and create an unmatched experience.

Solution

In order to achieve excellence in the market, infinite changed the way in which we recruit – knowing our expertise in training & nurturing Brand Representatives, Trainers & Event Specialists we instead recruited Photographers and gave them the skills in order to succeed for FUJIFILM in the field.

Our full-time team has been in place since 2012 and has grown in size to now include store Promoters. While our Field Team covers a territory to drive sales and educate, our Promoters complete these tasks in one location whilst liaising directly with shoppers and making sales.

All personnel are heavily involved in the FUJIFILM ethos, mission & ways of working and as such aid things such as product launches and create bespoke experiences;

https://www.infinitegroup.co.uk/the-very-first-fujifilm-school-uk-photography-holiday/

Benefits

The longevity of the full-time team speaks volumes for what they have achieved – team members progress into divisions within FUJIFILM and the wider field team, recognising the talent within the field force.

Their work receives outstanding feedback from our customers and client. The wealth of knowledge developed within the team is exceptional and the teams are recognised within the industry as experts.

“I have worked with Infinite Group for over 15 years. At Fujifilm they fulfil many roles for us. Providing Technical Product Specialists for the independent retailers, run and manage our Experience centre – Fujifilm House of Photography in Covent Garden as well as more tactical field work with demonstrators in mass merchant retailers. Working with Infinite Group is seamless. They have a client first mentality and they are always more than happy to go the extra mile to fulfil our needs. The whole team is just an extension of our team and I highly recommend them to anyone looking for a field marketing / retail specialist agency”

Head of Marketing