Fujifilm Instax – Promoter Campaign

Driving awareness through demonstration to increase brand conversion in stores

1,712

Total activation sales made so far

14

On average 14 sales per day

123

Total number of days supported

Objectives

Drive awareness and sales of the Instax product line across key retail, creating a fun and engaging demonstration during one of FUJIFILM’s peak sales periods.

In addition, FUJIFILM wanted to discover shopper feedback around the brand’s advertisements, and gather demographic data and competitor insights.

Solution

Infinite Promoters were deployed over 6 weekends in the lead to Christmas, the team selected had a wealth of experience in bringing products to life for shoppers & converting shoppers to customers.

Our in-house Campaign team managed the project from start to finish & provided one point of contact for our client.

Weekly reporting gave our client insight from the shop floor including; sales figures, challenges and successes, imagery & competitor activation. Our data team where also able to highlight YOY statistics to improve the success of this activation.

Benefits

The infinite team produced some fantastic sales, meeting KPI expectations of our client.

YOY we achieved a sales increase of 13% with 16 less activation days.

The team were able to drive awareness due to the theatre created on the shop floor.

"Enjoyable, nice venue, people were excited so easy to talk to, good campaign would definitely do it again"

Kat, Campaign Staff - London

"We have & will continue to select infinite as our partner of choice because I know we can trust in their service & operational excellence. Receiving detailed reports makes me feel involved in the activity without needing to deal with the day to day."

General ManagerFUJIFILM