Fujifilm – JLP Concession

Driving brand awareness and sales revenue through positive shopper engagement and product promotion.

33%

Sales conversion within the Fujifilm concession

7

7 days a week coverage with every hour manned by our promoter team

1182

Recorded number of sales made during initial activation

Objectives

With vast investment injected into their John Lewis footprint, FUJIFILM wanted to ensure that displays achieved a high return on their investment.

Customers are able to print directly from the display, get hands on with FUJIFILM products and browse accessories.

Following our successful partnership with House of Photography (FUJIFILM’s first experience store), infinite are aligned with the calibre of personnel required to ensure that the brand is well represented.

Solution

We selected three sales-focused, Promoters with high customer service levels to drive the sales of products and help shoppers within the dedicated area. Ensuring that there was 360 coverage with our team rota.

The Promoter team kept track of daily sales, competitor information & general feedback through our Team Haven reporting tool. The client had full access to a live reporting dashboard enabling a transparent, up-to-date view of the project at any point – especially beneficial when preparing for meetings with John Lewis.

Benefits

Our team’s success at JLP Oxford Street has meant an extension of the project on multiple occasions and is a store we repeatedly project manage for them during peak times.

During this time period, the team achieved:

345 shifts completed
1182 units sold
a revenue of £136,086
3613 shopper interactions converting 33% into sales

“I have worked with Infinite Group for over 15 years. At Fujifilm they fulfil many roles for us. Providing Technical Product Specialists for the independent retailers, run and manage our Experience centre – Fujifilm House of Photography in Covent Garden as well as more tactical field work with demonstrators in mass merchant retailers. Working with Infinite Group is seamless. They have a client first mentality and they are always more than happy to go the extra mile to fulfil our needs. The whole team is just an extension of our team and I highly recommend them to anyone looking for a field marketing / retail specialist agency”