Resideo- Promotional Awareness

Engaging people, For Engaging Brands

BUILDING RETAIL ENGAGEMENT

INCREASING BRAND AWARENESS

PROVIDING NATIONAL COVERAGE

Objectives

Resideo or Honeywell Home by Resideo is a big name within the heating controls market. Having massive successes in sales throughout the UK, they have struggled with breaking into the Scottish market even though their products are produced there.

Resideo approached Infinite to see what we could do to help drive brand awareness and sales throughout Scotland.

Solution

Working hand in hand with Resideo, we created ‘give away’ boxes that would showcase the brand name as well as drive awareness of the ‘Proud to be made in Scotland’ ethos behind the Resideo products.

Our campaign staff went into stores to give these boxes, enforce the ‘proud to be Scottish’ mantra and scout for any competitors within stores.

Benefits

Delivering to 134 stores, we provided invaluable insight into stores that Resideo had not gained before. Showcasing results in an interactive report allows the Account Managers on the ground to target people who have been swayed to Resideo’s side through the ‘proud be to Scottish’. Driving both Sales and Brand awareness.

"A different contract more promoting brand awareness, talking to the staff, quite interested in what was happening in the transition, nice rapport, Scottish product being promoted and getting freebies as they didn't see a lot of the reps"

Graeme, Campaign Staff - Glasgow

"I was working on this activity across Scotland. The task was to deliver and install newly rebranded company with some promotional goods, ask a few questions and put-up POS. I have applied the double-sided tape to make the job easier. This was a cheerful and pleasant experience as all customers loved it! I brought smile to every store I visited whilst completing the activation. Traveling was fun too! Thank you for the opportunity Infinite Group"

Natasha, Campaign staff - Glasgow