WEBER: Demonstration Sales & Training
Creating memorable brand connections. Increasing attachment ratios & unique training experiences.
113
113 stores received a demonstration & training event within the 4-week timeframe
26%
The sale of product accessories was raised by 26%
13.5K
Over 13.5K shoppers stopped to observe our Grill Squad cooking demonstrations & take part in practical sessions
40%
Staff training numbers were 40% higher than targeted
Objectives
On the shop floor our team’s goal was to; increase attachment ratios at the time of purchase & create impressive shopper experiences.
We also needed to ‘wow’ staff & ensure that they were equipped with the knowledge to drive attachment after their training.
Solution
Interactive cooking displays focused towards shoppers and staff separately, enabled our Grill Squad team to tailor their messaging appropriately.
Messaging highlighted the possibilities with Weber products, ‘how to’ elements & showcasing different accessories in order to drive attachment rates.
Separate staff training allowed an open forum and for the staff to get hands-on with all products for a deeper understanding of the range.
Benefits
Our team achieved beyond the KPIs expected of them in all areas; attachment rates, training numbers and demonstration audiences.
The feedback from staff was extremely refreshing & they were grateful to be shown new skills & get hands-on with a product that many hadn’t had the opportunity to use.
Accessory trends became associated with the retailer, figures which the internal sales team have been able to use with retail buying teams.
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