Whittard – Sampling

Driving awareness through sampling to increase brand conversion in stores

4,100

We engaged with 4,100 consumers throughout new store openings driving store footfall

2,415

Out of the 4,100 consumer engagements, 2,415 customers redeemed promotional cards that were handed out during the engagement

58%

58% of interactions converted in sale

Objectives

The activity aimed to provide samples of products and engage with Whittard’s target audience within proximity to their newest stores, build brand awareness, drive footfall and sales.

During the interaction with passers-by, our team handed out promotional discount cards that could be redeemed in-store.

Solution

On the 8th of April, infinite visited 9 locations, with a team of 3 friendly and engaging individuals at each location, sampling outside stores with a Ghost Buster pack.

Infinite gave out promotional cards to customers with a “Spend of £10 to receive a free mini caddie”.

Gain insight into the sample product for further development by the client.

Benefits

Our team of samplers built brand awareness by informing customers about the range of products available at the local stores.

There were 4100 interactions across the 9 locations.

There were 2415 promotion cards redeemed during the activation.

Using our reporting suite we were able to provide our client with feedback from those that sampled Whittard’s ‘test’ product, this acted as a test group.

"Being able to utilise data is so important in allowing us to move forward. The execution and delivery of information was spot on by infinite - thanks."